The case involved providing business solutions for Rainbow Farms, a fictitious upscale grocer facing challenges in adapting to trends in the grocery industry. These trends include the rise of meal kit services, superior technology and personalized shopping experiences.
During the challenge, students work in teams to research and analyze a publicly traded company—Nike, in this case—and then create a research report with a buy, sell or hold recommendation.
Daniel Wong, academic director of the supply chain management program received the annual APICS Award of Excellence on April 18, 2019 on behalf of the program and The School of Business.
Listening to speakers at various conferences around the area talk about how previously marginalized groups are now finding new success in unconventional areas within tech inspires me to want to do more with my own career while building others. Ideas often start from conversations, and unlocking shifting industry trends to create new opportunities is changing the world for the better.