We can redefine business to be about more than just profit. I am a big believer in the triple-bottom-line, and it makes long-term economic sense. We discuss this in the classroom, and I hope our work can help students be change agents in the business world.
Months of late nights, team meetings at KMC and several hundred cups of coffee culminated in a concise yet effective 20 minute, four-slide presentation. The team shared their key findings and recommendations for Nike Men’s Running Apparel, then led a 40 minute discussion with 12 Nike executives of the Men’s Running division.