Our idea for HeatBuddy originated from an idea Matt had as a child. On cold mornings, Matt would race to the heat register to find the quick satisfaction and comfort that only a heat vent can bring.
The case involved providing business solutions for Rainbow Farms, a fictitious upscale grocer facing challenges in adapting to trends in the grocery industry. These trends include the rise of meal kit services, superior technology and personalized shopping experiences.
During the challenge, students work in teams to research and analyze a publicly traded company—Nike, in this case—and then create a research report with a buy, sell or hold recommendation.