While it’s a positive sign that corporations are showing an interest in social and environmental sustainability, this surge should also raise questions about the motivation and sincerity of these efforts. With that in mind, here are three tips for fine-tuning your own business sustainability radar.
If future leaders are going to redefine business, they must prioritize ethical decision-making, appreciate financial risk, but respect consumer safety more. They must value trust and understand that it can’t be commodified. Moving forward, leaders must have the humility to know when they’ve failed, and the courage to admit responsibility when they do. Those are the risks worth taking.