Our idea for HeatBuddy originated from an idea Matt had as a child. On cold mornings, Matt would race to the heat register to find the quick satisfaction and comfort that only a heat vent can bring.
Months of late nights, team meetings at KMC and several hundred cups of coffee culminated in a concise yet effective 20 minute, four-slide presentation. The team shared their key findings and recommendations for Nike Men’s Running Apparel, then led a 40 minute discussion with 12 Nike executives of the Men’s Running division.
The case involved providing business solutions for Rainbow Farms, a fictitious upscale grocer facing challenges in adapting to trends in the grocery industry. These trends include the rise of meal kit services, superior technology and personalized shopping experiences.