Alum feature: Meet Mike Caplan

Redefining business means never being satisfied with any aspect of your business, always looking for new competitive edges anywhere you can find them, and identifying gaps in the marketplace and offering unique solutions that fill them.

Faculty research: Meet Jacob Suher

I am passionate about taking the consumer’s perspective to develop marketing strategy. Listening to the consumer has led to exciting insights like when to use experiential signage in retail and how to communicate environmental sustainability innovations.

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