I am passionate about taking the consumer’s perspective to develop marketing strategy. Listening to the consumer has led to exciting insights like when to use experiential signage in retail and how to communicate environmental sustainability innovations.
Ashoka U recognizes PSU as a school and workplace that cultivates leadership and collaboration skills, as well as empathy.
“The first few weeks as an MBA student felt like being part of one of those survival reality tv shows,” Victor Cavalcante says, “You are being dropped off in the wild, trying to figure your new situation. You need to work, study, make sure not to neglect your relationships, and also get some rest.”
Some people call Portland The City that Works. Others know it as the place where young people go to retire. In truth, Portland is both and more. Home to a robust business community, an exceptional food and drink scene, idyllic outdoor recreation and a culture that celebrates sustainability, Portland is a dynamic city of opportunity.
Portland State University Graduate Business Blog 