Months of late nights, team meetings at KMC and several hundred cups of coffee culminated in a concise yet effective 20 minute, four-slide presentation. The team shared their key findings and recommendations for Nike Men’s Running Apparel, then led a 40 minute discussion with 12 Nike executives of the Men’s Running division.
The case involved providing business solutions for Rainbow Farms, a fictitious upscale grocer facing challenges in adapting to trends in the grocery industry. These trends include the rise of meal kit services, superior technology and personalized shopping experiences.
During the challenge, students work in teams to research and analyze a publicly traded company—Nike, in this case—and then create a research report with a buy, sell or hold recommendation.
The staff support is hands down one of the best things about the The Portland MBA, prior to being accepted as well as after becoming enrolled. The opportunities to travel abroad were a key factor for me as well.
Portland State University Graduate Business Blog 