The case involved providing business solutions for Rainbow Farms, a fictitious upscale grocer facing challenges in adapting to trends in the grocery industry. These trends include the rise of meal kit services, superior technology and personalized shopping experiences.
During the challenge, students work in teams to research and analyze a publicly traded company—Nike, in this case—and then create a research report with a buy, sell or hold recommendation.
The staff support is hands down one of the best things about the The Portland MBA, prior to being accepted as well as after becoming enrolled. The opportunities to travel abroad were a key factor for me as well.
Daniel Wong, academic director of the supply chain management program received the annual APICS Award of Excellence on April 18, 2019 on behalf of the program and The School of Business.