In these uncertain landscapes, businesses can either try to predict the future or attempt to respond rapidly to change. Extensive prior research has found that comprehensive planning efforts tend to fail in unstable environments.
For me, it was essential to be as engaged as my schedule allowed to ensure that my peers and professors understood my professionalism and drive.
I am passionate about taking the consumer’s perspective to develop marketing strategy. Listening to the consumer has led to exciting insights like when to use experiential signage in retail and how to communicate environmental sustainability innovations.
If you’re a stakeholder in this community, it might interest you to know how these sabbaticals benefit The School of Business. I asked that question in my survey and learned the following: half of the respondents expect a publishable paper in a peer-reviewed journal (our gold standard) from the experience. A third anticipate a paper in a publication not under peer review, such as a book, book chapter or conference paper. Most respondents (83%) feel their sabbatical learning will translate directly to new lectures, course material or teaching and learning benefits.
